Better Place Brands Introduces the Pet Industry’s First Fully Self-Service Private-Label Dog Treat Platform

AKRON, Ohio – Better Place Brands today announced the launch of Better Place Dog Treats™, the pet industry’s first fully self-service private-label dog treat platform.

For the first time, launching a private-label dog treat brand can be as simple as placing an online order.

Entrepreneurs, breeders, veterinarians, trainers, groomers, boarding facilities, pet influencers, rescue organizations, fundraisers, and pet businesses can now create branded dog treats, place orders, and begin selling without consultations, sales calls, custom quotes, account approvals, or traditional onboarding requirements.

For decades, launching a private-label pet product line required prospective customers to navigate inquiry forms, sales representatives, consultations, artwork reviews, minimum-order negotiations, account setup procedures, and weeks of waiting before they could even place an order.

Better Place Dog Treats eliminates that process entirely.

The platform was developed after more than five years of real-world experience creating branded pet product programs. Today, Better Place Brands sells dog treats through more than 30 company-owned brands and more than 100 private-label brands created for rescues, fundraisers, pet professionals, and other organizations nationwide.

“If you can place an online order, you can launch a dog treat brand,” said Oliver Carson, Founder of Better Place Brands. “We looked at how private-label pet products are sold today and asked a simple question: Why is it so hard to get started? Most people don’t want a consultation. They don’t want a sales call. They don’t want to wait for a quote. They don’t want to spend weeks going back and forth before they can even place an order. They want to build a brand, launch a fundraiser, create a new revenue stream, or offer something their customers will remember. Better Place Dog Treats lets them do exactly that.”

Unlike traditional private-label programs, Better Place Dog Treats provides transparent pricing and immediate access to branded products through a fully self-service experience. Users can create branded products for their businesses, launch fundraising campaigns, strengthen existing brands, or build entirely new pet brands without manufacturing products, managing inventory, or navigating a traditional sales process.

The platform serves a wide range of users, including breeders, veterinarians, trainers, groomers, boarding facilities, pet influencers, e-commerce entrepreneurs, rescue organizations, schools, clubs, and nonprofit groups seeking a faster and simpler way to launch branded products.

Customers can begin selling through the Better Place Dog Treats platform almost immediately. Businesses without an online store can receive a branded e-commerce storefront through the platform, while existing Shopify merchants can connect their stores and begin selling without managing manufacturing, inventory, fulfillment, or supplier relationships.

The platform also introduces a new fundraising model for organizations seeking alternatives to traditional fundraising products. Rather than selling generic products supplied by third parties, organizations can create and sell branded dog treats under their own name, strengthening awareness while generating revenue.

“We didn’t just remove manufacturing,” Carson added. “We removed the friction. We removed the waiting. We removed the barriers. Historically, private label was built around the needs of manufacturers. We built Better Place Dog Treats around the needs of the customer.”

By transforming what has historically been a consultative, sales-driven process into a self-service experience, Better Place Dog Treats makes branded pet products accessible to virtually anyone with an audience, a business, a cause, or an idea.

The platform is now available at BetterPlaceDogTreats.com.

Better Place Brands is a pet-focused company operating a growing portfolio of brands serving dog lovers, pet professionals, and animal welfare organizations throughout the United States. The company is best known for its network of breed-specific coffee companies and Dog Rescue Coffee Company, which collectively support more than 300 rescue organizations nationwide through ongoing profit-sharing partnerships and fundraising initiatives.

Through its portfolio of company-owned brands and private-label partnerships, Better Place Brands currently markets and sells branded pet products through more than 130 distinct brands nationwide. In addition to its consumer brands, the company develops innovative platforms that help pet-focused businesses, organizations, and entrepreneurs build stronger brands, generate new revenue streams, and deepen customer relationships.